Online shopping

The easy way to buy online

Buying online with some clicks

People are buying more and more online instead of buying offline in local stores.

  1. First you search for something in the web.
  2. Then you get all the information you need.
  3. With a few clicks it is bought.

Time is an important factor.

  • People want to find quickly what they are looking for.
  • The loading time has to be short.
  • Too many fields in contact forms lead to bouncing the website.
  • Too many steps in an order process lead to bouncing the website.

If everything runs smoothly there is no problem. But if goods arrive damaged or there is some kind of problem, can you reach someone?

  • An excellent customer service is a crucial point if you want to sell online, get new and maintain existing customers.
  • Make it easy for your customers to contact you by phone or mail.
  • Answer within a reasonable time.
  • Always offer a solution which suits both sides.
  • If someone complains about you or your product/service in a social network, do not ignore it, but answer in an appropriate way and show that you care. Customer ratings are an important factor to promote your product/service. Social networks can create but also destroy your online reputation.

It is definitely easy to buy online, but buying offline in a local store means you know the staff, you will be treated as a human being and you know who you can contact in case of a complaint.

Here you can download infographics about:

What do you expect as a customer or offer as a seller when you are buying/selling online?

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Why Community Managers Need to Offer Excellent Customer Service?

An excellent customer service is a must

Premium Social Customer

Why Community Managers Need to Offer Excellent Customer ServiceWelcome again, Premium Social Customer’s friends!

Customer Service in today’s changing and competitive world is becoming an increasingly powerful tool that strengthens differentiation for those brands that realise how crucial it is to invest resources and efforts in the selection and training of customer-oriented staff for both online and offline positions. In times of economic crisis, only those companies that offer an excellent CS level, segmenting, personalising and making a proper diversity management will prevail in the struggle to maintain and increase their customer engagement and as a result of this, obtain a better economic turnover.

The idea that every week I try to convey through this blog is that Community Managers must not only think in terms of promotional marketing, or become geeks who schedule by using the different tools their posts in the various Social Networks but without interacting and humanising their brands presence on them, or being…

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