Web traffic

Do you have enough traffic for your website?

How to get and keep traffic for your website

In my article Searching online you can read about various possibilities to be found in the web and lead traffic to your website:

  • Your website
  • Social networks (e. g. Google+, Twitter, LinkedIn, Facebook, Pinterest)
  • Google Maps and Google+ Local, Foursquare
  • Online classified directories (e. g. yellowbook, yellow pages)
  • Online promotion (e. g. Google AdWords, ads on YouTube,  Facebook Ads, Twitter Ads, Pinterest product pins)
  • Blogs (e. g. on your website, Google Blogger, WordPress)
  • Forums (e. g. Google product forum)
  • Press portals (e. g. openPR, PR Newswire, World Newspapers)

The next step is to keep traffic on your website:

  • Make it easy for visitors to find your contact data, especially your phone number (e. g. in the header).
  • Avoid too many mandatory fields in your contact form.
  • Have an easy and quick order process.
  • Insure a quick loading time.
  • Make your website mobile friendly.
  • Offer something free of charge: newsletter, pdf-file with a checklist or tips (how to …), e-book, webinar.

If visitors leave your website there is nothing you can do only remarketing by showing them your products again on other websites.

The best thing is to get them to contact you by phone or leave their e-mail address in order to  recontact them.

Here are two infographics:

  1. Tips for websites
  2. Checklist for decreasing the bounce rate

How do you lead traffic to your website and try to keep it? Please share your experiences.

Online shopping

The easy way to buy online

Buying online with some clicks

People are buying more and more online instead of buying offline in local stores.

  1. First you search for something in the web.
  2. Then you get all the information you need.
  3. With a few clicks it is bought.

Time is an important factor.

  • People want to find quickly what they are looking for.
  • The loading time has to be short.
  • Too many fields in contact forms lead to bouncing the website.
  • Too many steps in an order process lead to bouncing the website.

If everything runs smoothly there is no problem. But if goods arrive damaged or there is some kind of problem, can you reach someone?

  • An excellent customer service is a crucial point if you want to sell online, get new and maintain existing customers.
  • Make it easy for your customers to contact you by phone or mail.
  • Answer within a reasonable time.
  • Always offer a solution which suits both sides.
  • If someone complains about you or your product/service in a social network, do not ignore it, but answer in an appropriate way and show that you care. Customer ratings are an important factor to promote your product/service. Social networks can create but also destroy your online reputation.

It is definitely easy to buy online, but buying offline in a local store means you know the staff, you will be treated as a human being and you know who you can contact in case of a complaint.

Here you can download infographics about:

What do you expect as a customer or offer as a seller when you are buying/selling online?

Online promotion

What is the best way to be found in the web?

How to promote a website

You have a lot of possibilities to promote a person, company, product or service in the web.
First you create a website and take care that it is found on the first page in Google with search engine optimisation or Google AdWords. Do not forget to make your website mobile friendly, e. g. with  responsive webdesign.
Then you make promotion for your website with Social Media.

In my article SEO versus AdWords you can read about the advantages and disadvantages of SEO and AdWords.
In my article Viral Marketing it is described how to broadcast news.
In my article A good online reputation I blogged about how to create an online reputation.

Here you can download three infographics:

  1. Checklist for creating a Google AdWords campaign
  2. Viral Marketing
  3. A good online reputation

You can promote your products with ads, videos, product pins, etc. e. g. in Google, Twitter, Facebook, YouTube, Pinterest.
You can be active in Social Networks such as Google+, Facebook, Twitter in order to

  • get contacts (potential customers, business partners, etc.)
  • post news about your company, products, service, etc.
  • find out about the opinion of your products/service through comments
  • get an online reputation by reacting quickly and efficiently in case of complaints

For local promotion you can use Google+ Local, Foursquare or online yellow pages.

What is the best way in your opinion to promote someone or something online? Please share your experiences.

The perfect website

What is necessary when creating a website?

Important things to have on a website

I have already blogged about The time factor in the web.

Visitors on a website are impatient:

  • They don’t want to wait long when loading the website or a new page.
  • They want to find quickly the contact data.
  • They want to find easily all the necessary information when shopping online.
  • They don’t want to give a lot of unnecessary information when placing an order.
  • They want to have a mobile friendly website.

I am always annoyed when I cannot find out where the company is located and who is responsible for it.

Here you can download three infographics:

  1. Checklist for creating a website
  2. Tips for websites
  3. Checklist for decreasing the bounce rate

How does your favourite website look like? Please comment and share your opinion.

Contacts all over the world

How to find contacts internationally

International contacts

I have already blogged about Social networks and Worldwide contacts.

In this blog article I would like to discuss which social networks are the best to get new contacts professionally and privately.

Professionally my favourite social network is LinkedIn to look for a job, a business partner, customers and discuss in groups about interesting topics.
Privately my favourites are about.me, Facebook, Google+Pinterest and Twitter to get to know people internationally. Naturally you can also use them for business purposes.

If you blog or read blog articles and comment you  can also get to know a lot of  people.

How do you get contacts in your private and professional live? Please share your experiences with me (if you like in the languages mentioned in the about section).