Useful tips for personal branding
In my article Searching online you can read about various possibilities to be found in the web and lead traffic to your website:
- Your website
- Social networks (e. g. Google+, Twitter, LinkedIn, Facebook, Pinterest)
- Google Maps and Google+ Local, Foursquare
- Online classified directories (e. g. yellowbook, yellow pages)
- Online promotion (e. g. Google AdWords, ads on YouTube, Facebook Ads, Twitter Ads, Pinterest product pins)
- Blogs (e. g. on your website, Google Blogger, WordPress)
- Forums (e. g. Google product forum)
- Press portals (e. g. openPR, PR Newswire, World Newspapers)
The next step is to keep traffic on your website:
- Make it easy for visitors to find your contact data, especially your phone number (e. g. in the header).
- Avoid too many mandatory fields in your contact form.
- Have an easy and quick order process.
- Insure a quick loading time.
- Make your website mobile friendly.
- Offer something free of charge: newsletter, pdf-file with a checklist or tips (how to …), e-book, webinar.
If visitors leave your website there is nothing you can do only remarketing by showing them your products again on other websites.
The best thing is to get them to contact you by phone or leave their e-mail address in order to recontact them.
Here are two infographics:
How do you lead traffic to your website and try to keep it? Please share your experiences.
People are buying more and more online instead of buying offline in local stores.
- First you search for something in the web.
- Then you get all the information you need.
- With a few clicks it is bought.
Time is an important factor.
- People want to find quickly what they are looking for.
- The loading time has to be short.
- Too many fields in contact forms lead to bouncing the website.
- Too many steps in an order process lead to bouncing the website.
If everything runs smoothly there is no problem. But if goods arrive damaged or there is some kind of problem, can you reach someone?
- An excellent customer service is a crucial point if you want to sell online, get new and maintain existing customers.
- Make it easy for your customers to contact you by phone or mail.
- Answer within a reasonable time.
- Always offer a solution which suits both sides.
- If someone complains about you or your product/service in a social network, do not ignore it, but answer in an appropriate way and show that you care. Customer ratings are an important factor to promote your product/service. Social networks can create but also destroy your online reputation.
It is definitely easy to buy online, but buying offline in a local store means you know the staff, you will be treated as a human being and you know who you can contact in case of a complaint.
Here you can download infographics about:
- Checklist for decreasing the bounce rate
- Customer Service – Checklist for winning regular customers
- Customer ratings – How to get good ratings from customers
- A good online reputation
What do you expect as a customer or offer as a seller when you are buying/selling online?