Online promotion

What is the best way to be found in the web?

How to promote a website

You have a lot of possibilities to promote a person, company, product or service in the web.
First you create a website and take care that it is found on the first page in Google with search engine optimisation or Google AdWords. Do not forget to make your website mobile friendly, e. g. with  responsive webdesign.
Then you make promotion for your website with Social Media.

In my article SEO versus AdWords you can read about the advantages and disadvantages of SEO and AdWords.
In my article Viral Marketing it is described how to broadcast news.
In my article A good online reputation I blogged about how to create an online reputation.

Here you can download three infographics:

  1. Checklist for creating a Google AdWords campaign
  2. Viral Marketing
  3. A good online reputation

You can promote your products with ads, videos, product pins, etc. e. g. in Google, Twitter, Facebook, YouTube, Pinterest.
You can be active in Social Networks such as Google+, Facebook, Twitter in order to

  • get contacts (potential customers, business partners, etc.)
  • post news about your company, products, service, etc.
  • find out about the opinion of your products/service through comments
  • get an online reputation by reacting quickly and efficiently in case of complaints

For local promotion you can use Google+ Local, Foursquare or online yellow pages.

What is the best way in your opinion to promote someone or something online? Please share your experiences.